According to an article in Entrepreneur magazine , "digital transformation is the process of applying information and communication technology systems to collect, manage, preserve, share, analyze and use data to improve results" It also ensures that it is necessary a change of business mentality to carry out this transformation successfully. The panorama that businesses have in 2022 is quite challenging in itself and, completely changing the commercial goals set some time ago for ones that focus on the digitalization of the business, is not easy but it is not impossible either; If new technologies are adopted that meet your business needs, you can find great allies that contribute not only to survival, but also to your growth. Due to this circumstance, at Oyster we share 5 great ideas that can help you take that great leap to digitization.
- Create and build a business website that improves your
customer experience
The first action that any of us takes when wanting to verify or consult the products or services of any business, is to enter its website.
It does not matter if your sales are online or not, a web page is necessary as a point of contact, of reference, to delve into a specific topic and, above all, to have an established presence on the Internet where you can connect with your consumers.
Your website is part of the branding strategies of your business, since it establishes the type of narrative and brand voice that you will use, with which people will locate you and differentiate you from the competition.
Also, your page contributes with the seriousness and generation of trust necessary to promote a sale. There are platforms that help you build a web page without needing to know much about programming, some of the most used are: WordPress , Wix or Squarespace , but if you have developers, you will surely be able to carry out more complex constructions with them. - Make your business sell online
Bringing your products or services to your customers through the Internet is a wise decision. If you are one of those who think that it is necessary to develop a complex e-commerce, let us tell you that there are many different strategies that can take your business plans to digital without the need to know much about programming.
Businesses have different sizes and needs. Some have the ability to develop their own online stores where, by allying with a payment processing company -such as Oyster cof, cof- they can receive different online payment methods, while programming the shopping experience on their own website.
Another type of business, which perhaps does not have much contact with programming or a large development capacity, can use remote payment tools such as wireless point of sale terminals or payment links (which we will talk about later) to sell their products from a distance or, perhaps, from their social networks. An s-commerce strategy is very beneficial to increase your online presence and you do not need great developments to be able to sell online.
Even taking your online sales efforts to improve m-commerce sales can be very beneficial for customers who make purchases from a mobile device, since by providing them with a better experience through the medium they use, you will generate brand awareness for the next time they decide to return to your business - Join an online payment platform
It is common to have a point-of-sale terminal or a QR Code system when charging physically within your establishment, but to include your business in a digital environment, these payment methods do not help you, since the need is to charge remotely and from anywhere.
Therefore, the greatest recommendation is that you join a payment platform that becomes your ally in processing this type of payment and, thus, accelerate your sales growth. We have already talked in this blog about the best financial platforms to achieve this and, whichever one you choose, the most important thing is to open the doors to new digital proposals that add more value to your business. - Implement the use of paid links
A very convenient way to promote the digitization of your business is to incorporate an infrastructure that allows you to receive different types of payment remotely. Since you don't know if your customers buy from you in the same area, city, country or even from abroad, the best thing you can do, in order not to lose sales, is to boost your business to receive their payments from wherever they are and without excuses.
Payment links are a convenient and reliable method to achieve this, since, through a payment processor, you can create collection links that contain all the data of your sale. Once the league is generated, you send it by any electronic means to your clients, who, upon receiving it, will be able to enter a secure website to pay you by the method they prefer.
With the payment links you can receive payments with debit or credit cards, cash deposits in establishments near you, or through electronic transfers. Some of the available features include sending automatic payment reminders and even choosing what type of link to use (single use, limited or unlimited) according to your sales needs. - Create a consistent shopping experience
Once you have how to sell your products or services online and a provider or processor of payments and deposits for your sales, it is very important that you maintain a good online payment experience and, what do we mean by that? To take care of the smallest details within the purchase process that your customers experience.
Surely you have ever bought in large online stores like Amazon. Here, you choose your items and put them in your shopping cart, then click checkout, select the payment method, and voila. You were "always" inside the Amazon page throughout the process, but did you ever realize who their payment processor was? No, right? This is because they, together with their payment processor, implemented it within their own ecommerce.
And yes, we are talking about big businesses, but small and large businesses can also access payment tools that solve their needs to maintain their graphic identity in the online payment process to maintain a constant shopping and branding experience. There are online stores that, after purchasing, take you to the page of the payment processor to make the payment (example: PayPal) and then return to complete your purchase on the merchant's site; Or, when using a paid link, the page that your customers open, after clicking on the link, can contain your same graphic identity with the same purpose, to generate greater confidence in your buyer.
We hope that all these ideas will help your business to more easily join the digitization trend that will undoubtedly be a useful strategy for the future of your business goals and you will be able to take advantage of the strong online shopping trend from the first moment. See you in the next blog post 😁.
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